SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Click on the links: There are a lot of reasons that a link might break, so you want to make sure all of the links on your website are active. And that was in 2008. However, it’s especially important for B2B companies.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. Jun 24, 2008 0. Jun 22, 2008 0.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 24, 2010

After all, social media is really not just a marketing activity. Social media is another enabling platform, that when integrated with other marketing activities, has the influence to drive sales. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can leave a response , or trackback from your own site. The compass idea illustrates this clearly. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Lead Agency

OCTOBER 4, 2017

In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 27, 2008

While it was an urgent matter at the time, the communitys activity rapidly decreased because the essential business problem had been solved. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. 2008 Annual Google Communications Intelligence Report.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Establishing a process for taking stock of opportunities and experiments, thinking through the potential impact of each activity, and creating a framework to measure progress, are key.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Establishing a process for taking stock of opportunities and experiments, thinking through the potential impact of each activity, and creating a framework to measure progress, are key.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. But regardless of whether overall or drilling down to one prospect’s activity, we now also have the ability to assign more meaning to online behaviors because we can know just who’s doing what, when, in what combinations and how often. Measure Momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs. in January 2008. Read on to get their insights. Recommended Resources from B2B Marketing Experts. " Seamus Walsh's Bio.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

MARCH 16, 2009

Not only is this segment large, but use of member communities grew at twice the rate of email last year, and three times faster than the other top online activities. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Engagio

OCTOBER 13, 2020

Each of these would be enough to force change, but together, they represent a fundamental disruption to the marketing status quo: Marketing is no longer the sole owner of top-of-funnel activity. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. Personalized emails are often more effective.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking.

Social Media 159

Social Media Media Stats Statistics 159

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Integrate your Mac with an Active Directory environment. © 1994 - 2008 CXO Media Inc. » Reprints.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Engagio

OCTOBER 1, 2019

Each of these would be enough to force change, but together, they represent a fundamental disruption to the marketing status quo: Marketing is no longer the sole owner of top-of-funnel activity. – Forrester Consulting. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Behavioral data can be highly predictive of future decision-making patterns and road-to-purchase activity. A prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Online Marketing Institute

OCTOBER 1, 2010

Expect that lifestyle marketing efforts will be the first foothold for these industries –but not their core activity website. Jeremiah Owyang I can see a new insurance product hitting the market for the social network active. Enjoy the beach! Drew Hawkins These are good points and considerations for consumer-targeted websites.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. As the impressions from takeaways build, your credibility will grow and active engagement will follow. Active words are much better than passive words. in January 2008. " Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? Again, a company needs to listen and find where the customer base is active. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As a data and product-oriented person, I'd probably say creating content, which is incredibly important for lead generating activities in B2B marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

By tracking your prospect's behaviors and web activity, you can determine their level of interest in your solution (engagement) in addition to your interest in them (demographics targeting). Marketing Automation Market Trends 2008 (analyst report). Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Among the findings: 114 companies (23%) of the Fortune 500 maintain blogs, 62% have active corporate Twitter accounts, and 58% have a Facebook presence. 71% of companies now have a presence on Facebook.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Both monitoring and engaging are key, and you must remember to do both actively. This is up from 16% in 2008. Blogging varied by industry type. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167