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Demandbase: A New Twist In The Lead Management Automation Market

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Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?

B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space.

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