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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

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9 call analytics platforms for marketing teams to consider

Martech

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. Offline conversion and revenue data import via file upload or CRM to measure the intent, outcome and exact revenue generated from each call. CallTrackingMetrics. Target customers. Product overview.