Remove podcast
article thumbnail

How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. But this messaging is often brief, bulleted, and matter-of-fact.

article thumbnail

Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Black Lives Matter: Resources to Learn, Grow, and Do Better

DemandBase

Blogs and Podcasts. 1619 , a podcast from The New York Times that examines the long shadow of American slavery. Pod for the Cause , a podcast by The Leadership Conference on Civil & Human Rights. But this recent killing echos the terrible injustices that have transpired in this country since its inception. Read and Listen.

article thumbnail

In Praise of Middle Managers

Salesforce Marketing Cloud

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. We’ve gone a bit sideways, wanting to wire out the role of the human,” Bill Schaninger, senior partner at McKinsey, said on a recent podcast. What does that role look like? Manage your managers.

article thumbnail

[Book Review] A Behavioral Economics Primer for Marketers

B2B Marketing Directions

Standard economic theory held that people weigh the economic costs and benefits of their decisions and usually act to maximize their economic self interest. Melina Palmer is the founder and CEO of The Brainy Business , a behavioral economics consulting firm, and the host of The Brainy Business podcast. To Learn More.

article thumbnail

Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

So far, they’ve stuck together and shown more unity than back in 2007-2008. The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for. How will the writer’s strike affect advertisers? Will it be a united front among the unions?

article thumbnail

Marketing influencers: our 2018 Top 30

Exo B2B

Entrepreneur, speaker, author of 48 books, including «eBay for Dummies», «S ocial Media Commerce For Dummies ‘» and « The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More » and, founder of the podcasts # CustServ , # techradio. So, it is humbly that we make our own list, but with another approach.