How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way
Marketing Insider Group
MAY 1, 2023
There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. But this messaging is often brief, bulleted, and matter-of-fact.
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