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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in 2008.

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Google finally gives you a way to escape Negative SEO

Biznology

Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Because when Google figures out that you are cooking the links, it penalizes your site, assuming that some other links are faked, too. (C’mon, aren’t there a couple of you out there?)

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. A paper recently published by Google provides several fresh insights about how people make buying decisions.

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Content Marketing Is The Only Marketing Left

Marketing Insider Group

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! The future of marketing will see more brands acting like publishers. It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant.

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Why I Bet My Career On Content Marketing

Marketing Insider Group

” And that was way back in 2008! Their CEO’s advice: “ Brands need to take the phrase ‘acting like a publisher’ literally.” And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We ignore 99.9%

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. In January next year California will introduce the California Consumer Privacy Act (CCPA), and countries such as Canada, Argentina, South Korea and Japan are introducing their own equivalents.