Convince & Convert

JULY 28, 2010

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Thanks, Mike!

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. I think not. How does zero clicks sound? Social media makes it possible. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

SEPTEMBER 5, 2018

Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? There’s no doubt about it. TV commercials. Social media ads.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

JULY 13, 2010

And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. He’s been relatively happy at his new job, but is looking for the next career challenge.

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Social Media Media PR Webinar Metrics 138

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. He said that the reality is, their best customers are those that can do some of it themselves. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger.

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Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Nice share. link] Danny Brown Agree completely, Jay.

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PR Social Media Paid Content Media 160

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 8, 2010

MySpace used to be Janet, and now it’s LaToya – at best. MySpace answered in July, 2008 – almost a full year later. I wonder if that policy is still in effect? MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Rarely are accumulations the best data points. Second, he just didn’t “seem&# like a Machaca. We pick our baby names before the fact. We pick our pet names after the fact. Which pattern matches your social media success metrics?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

AUGUST 31, 2010

She believes the best we can hope for is “ translucency &# – and I concur. If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. I had an epiphany the other day. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. Skeptical of the analogy?

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RSS Paid Search Agency Social Media Email Marketing 128

Crimson Marketing

JULY 9, 2015

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. companies with fewer than 100 employees.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Single Grain

DECEMBER 6, 2019

The Effects of Natural Language Processing (NLP) on Digital Marketing. Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. And why wouldn’t they be? One exciting example of AI in practice is chatbots (more on that later).

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Marketing AI Paid Content Trends Enterprise Management 145