Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Heinz Marketing

APRIL 30, 2020

Share perspectives from past crises: Perhaps ask management team or board members to talk about what it was like in 2008, after 9/11, individual industry downturns or during/after past difficult periods. Surprise final guest: Hire a stand-up comic, a short musical act, something to end the meeting on a high note.

Planning 97

Planning Act-On Work Management Interactive Marketing 97

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Among them — be unappreciated, be replaced on a whim, file all day — one aspired to claw his way up to middle management. The low regard with which middle managers are held hasn’t improved much since then.

Work Management 98

Work Management Curation Training Gartner 98

B2B Marketing Directions

JANUARY 14, 2023

According to standard economic theory, they weigh the economic costs and benefits of their decisions, and they usually act to maximize their economic self interest. These two distinct, but complementary, abilities now constitute the yin and yang of high-performance marketing. On both customer retention and new customer acquisition.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

illumin

SEPTEMBER 25, 2023

In 2007 to 2008 Twitter also introduced Promoted Tweets. These users, also known as influencers can share or promote your product or service, acting both as an ad and a testimonial. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt. This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

DemandBase

JUNE 12, 2020

A collection of essays by Ta-Nehisi Coates originally from The Atlantic magazine between 2008 and 2016, over the course of the American Barack Obama administration. Recently, the news and our streets have been lit with the injustice inflicted on George Floyd’s life, which was cut short by a police officer’s knee to his neck.

Resources 83

Resources DemandBase Lock-In Class 83

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! The future of marketing will see more brands acting like publishers. It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for. How will the writer’s strike affect advertisers? Will it be a united front among the unions?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. We’ve written an in-depth guide on the why and how of influencer marketing. It’s free to download.

Tools 92

Tools Blogger Demographics Social Media 92

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

Buy 78

Buy B2B Opinions Customer Surveys 78

Zoominfo

MARCH 8, 2021

These acts of unwarranted demolition to servers and drives result in lost data — unless you take the right steps in prevention. Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. To combat this catastrophic oversight, World Backup Day is held on March 31.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. This year, you’ll have to zoom out.

Social Media 112

Social Media Work Management Marketing Management Social Marketing 112

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” As it stands, there’s confusion as to when influencer marketing is just outright advertising.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

B2B Marketing Directions

JANUARY 9, 2022

Standard economic theory held that people weigh the economic costs and benefits of their decisions and usually act to maximize their economic self interest. For decades, economists assumed that humans make economic decisions rationally. For example, she includes a chapter explaining now behavioral economics can be used to optimize pricing.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Marketing Insider Group

SEPTEMBER 22, 2014

” And that was way back in 2008! Their CEO’s advice: “ Brands need to take the phrase ‘acting like a publisher’ literally.” Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. We ignore 99.9%

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Today, Magento’s owner, Adobe, has released an enterprise Magento 2 commerce edition, that acts as a paid version, as well as the Magento 2 Open Source Community Edition , a free open source edition with more flexibility than ever before.? The company Varien Inc.

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

WebMarketCentral

FEBRUARY 10, 2009

by FutureNow Melissa Burdon advises marketers to act like investigative journalists—ask the tough questions, dig for the story behind the story—rather than beat reporters who just report the who, what, where and when. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. So who is George? tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Hubspot

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Airbnb, a community marketplace for people to list and book accommodations around the world, was founded in 2008 out of San Francisco, California. What Is Good Global Marketing? Global Marketing Strategies. Have a cool idea?

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Buzz Marketing for Technology

OCTOBER 6, 2008

Posted by Michele Martin on September 29, 2008 at 6:47am. My Discussions. Add a Discussion. Were sorry, but this discussion has just been closed to further replies. WEEK 1: Introduction to LinkedIn. View Discussions. than Facebook with a more formal culture of relationships and connections. Also check out " Im on LinkedIn, Now What? ".

Linkedin 100

Linkedin Ning Screencast Social Networks 100

Biznology

OCTOBER 18, 2012

But I am excited about this tool not so that spammers can clean up their act, but so that victims of spammers have an escape route. I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008.

Google 80

Google SEO Ethics Opinions 80

seo.co

MAY 1, 2022

So, we can only base our knowledge back in 2008 when Google claimed that its servers processed 20 petabytes daily. At least, that was the latest count in 2018 when Google was still transparent about the changes. Now, we can only speculate, but it is safe to say that the number is more than 3,200 based on the historical update pattern.

Google 98

Google De-duplication SEO Keywords 98

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 in Ideas , elearning , learning | Tags: 2.0 , beachcombing , e-learning , elearning , learning , new ideas , new thinking | by Shaune. April 2008. March 2008. March 2008. February 2008. January 2008. June 5, 2008 at 3:53 pm. The Learning Journey self development and new ideas. April 2007.

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Today, Magento’s owner, Adobe, has released an enterprise Magento 2 commerce edition, that acts as a paid version, as well as the Magento 2 Open Source Community Edition , a free open source edition with more flexibility than ever before.? The company Varien Inc.

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Today, Magento’s owner, Adobe, has released an enterprise Magento 2 commerce edition, that acts as a paid version, as well as the Magento 2 Open Source Community Edition , a free open source edition with more flexibility than ever before.? The company Varien Inc.

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Adobe Experience Cloud Blog

AUGUST 17, 2018

You need to be resilient, act quickly, and look for opportunities for a Hail Mary, because trust me, if marketing really is anything like college football, you’re going to need a lot of those. “There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand Generation 94

Buzz Marketing for Technology

JUNE 27, 2008

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. Evaluation.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

June 17, 2008 in productivity , professional development | Permalink. Posted by: Tony Karrer | June 17, 2008 at 06:37 AM. Posted by: Michele Martin | June 17, 2008 at 08:22 AM. Its the "instead of" approach to home decor, since my 1200 sq. feet will not accommodate an "in addition to" home design scheme.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Kapost

APRIL 19, 2017

Ready, fire, aim, (WAIT – Nooooo) – How to Avoid Random Acts of Marketing. Where: Room 2006/2008. Where: Room 2006/2008. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles. Do I want a general overview of what’s new and happening in the marketing world?

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Bannerflow

OCTOBER 12, 2018

billion in 2008. It acts as a hub and can oversee campaigns for paid search, social, and display, to name but a few ad types. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 billion in the first quarter of 2018 ! Knowing which tool to use is crucial. Google Ads.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Buzz Marketing for Technology

JUNE 27, 2008

It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. . · Filed under Enterprise 2.0. can it transform the enterprise itself? argues that his own blog â?? Enterprise 2.0

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

ClickZ

NOVEMBER 25, 2019

Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. In January next year California will introduce the California Consumer Privacy Act (CCPA), and countries such as Canada, Argentina, South Korea and Japan are introducing their own equivalents.

Paid Content 93

Paid Content Paid Search Agency Advertising Agencies Privacy 93

Content Standard

JANUARY 3, 2019

They serve business goals at both a passive and proactive level: naturally spreading the brand’s digital presence and acting as a centralized feedback forum for customers to share their preferences and offer suggestions on how brand’s can better serve their needs in the future. But this isn’t just a kibbitzing session.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Vidyard

MARCH 11, 2014

The White House Acting as a Media Company The Obama administration has proven time and again that they are not afraid of digital media and they know that, to reach a certain demographic, they need to adopt new channels and approaches. Shouldn’t he be on CNN or something?

Video Marketing 51

Video Marketing Youtube Television marketing Advertising Mediums 51

LeanData

OCTOBER 15, 2015

But she also offers this brutally blunt advice: Act like a stereotypical, pitch-and-pounce salesperson and you’ll be treated like spam. She tweeted about how dumb that tip was for someone who has been on Twitter since 2008 and has almost 28,000 followers. In other words, deleted. People can read between the lines,” she said.

Social Networks 68

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 68