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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

We know there are millions of such apps for mobile devices on the Apple App Store and Google Play Store. These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. Let’s take games and consumer-oriented apps off the table. Well, at least today.

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Google Acquired a Team From HTC and It Surprised No One

Hubspot

The word: Google had acquired a team from mobile electronics company HTC in a $1.1 Finally, at 10:00 PM EDT, the announcement came on Google's blog: The search giant had signed an "agreement with HTC, continuing our big bet on hardware.". First, on the mobile device side, both Google and HTC stand to benefit. billion deal.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

To understand the significance of this acquisition, we need to understand the company. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. At the beginning of this year Google were rumored to be considering a similar change to block cookies.

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.