readwrite

AUGUST 10, 2012

One of the biggest newspaper companies in the world may be trying to get into the Facebook advertising game. publisher of USA Today and scores of regional and local newspapers, is reportedly close to announcing a $92 million acquisition of BLINQ Media , which specializes in building technology to boost engagement with ads on Facebook.

Acquisitions 40

Acquisitions Facebook API Cross-Selling 40

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. He explained the acquisition to be a win-win situation. .” About Industry Drive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Aberdeen

JUNE 6, 2019

Aberdeen has found that 68% of companies (and growing) are concerned about low or declining employee engagement. Since the 2008-09 financial crisis, employee engagement has been a focal point category in HCM leading employers to consider all of its angles from corporate culture to employment branding and recruitment marketing.

Work Management 40

Work Management Acquisitions Marketing Management Training 40

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

6sense

NOVEMBER 9, 2021

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend , and in many cases actually increased it. fast-moving consumer goods and U.S.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Brandwatch Marketing

OCTOBER 3, 2022

The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

ClickZ

NOVEMBER 25, 2019

To understand the significance of this acquisition, we need to understand the company. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. So why have these companies invested so much in acquiring contextual capabilities?

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Bannerflow

APRIL 6, 2023

For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. At a time when consumers are setting stricter priorities and reducing their spending it is understandable that companies want to cut costs, however this short-term thinking may not be the best strategy. advertising market.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Mereo

FEBRUARY 13, 2023

It was 2008, and the economy faced a crisis of the likes not seen in decades. Jay started his career in sports broadcasting at KWTX Broadcasting Company as a producer and reporter. He named his company Mereo, Latin for “to win through serving,” and the root for “merit.” Then, the 2008 economic crisis arrived.

Broadcasting 31

Broadcasting Lead Ranking B2B Sales B2B Marketing 31

ClearVoice

OCTOBER 19, 2020

While doing research for my book, ‘ Hug Your Haters ,’ I came across this interesting Adobe research: On average, B2B companies get 80% of their revenue from repeat customers. Part of it is just how business is structured and how companies are rewarded. The reality is that most companies are doing nothing.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Customer Experience Matrix

NOVEMBER 19, 2010

Despite past losses, the company is in a strong position to continue to compete aggressively. This is the first time I've seen published revenue figures for the company. The table below throws in a reasonable guess for 2008 as well. at the end of 2008 and dropped to 5.7 million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Hubspot

OCTOBER 17, 2018

Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers. But what is it, exactly?

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Varicent

MARCH 8, 2018

Tell me about Akamai and then a little bit about your role with the company …. We're a global company with over 6,000 customers and what we’re really known for is making sure that the internet is working smoothly for you and your business - both speed and reliability. Akamai Technologies is based in Cambridge, Massachusetts.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Valasys

FEBRUARY 12, 2019

Companies like Zoho have also created their own voice assistant called Zia which allows users to ask questions that are CRM-data specific. In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018. Increase in mobile CRM. Rise in Cloud.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. Keep reading for expert advice from our seasoned panel of executives. . Table of Contents.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. Keep reading for expert advice from our seasoned panel of executives. . Table of Contents.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Buzz Marketing for Technology

JUNE 27, 2008

Mergers & Acquisitions. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Governance.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

SEPTEMBER 21, 2017

The word: Google had acquired a team from mobile electronics company HTC in a $1.1 The company, which has been struggling with its valuation for quite a few years now, had already planned to freeze trading on Thursday, sparking rumors that some sort of major organizational move would take place. billion deal. Source: HTC.

Google 70

Google Mobile Marketing Buzz Pricing 70

Directive Agency

JUNE 18, 2020

For most SaaS companies, a conversion-based success metric could be a request demo form or a free trial sign up. However, if the “request a demo” form requires more information, and it auto-qualifies each lead, then you can more easily determine if this lead would be a match for your company. SaaS marketing metrics that matter.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Convince & Convert

JUNE 7, 2013

“The company’s willingness to embrace social as a means to this very fast news cycle has helped, but also just being able to plan. Yahoo may have a history of ruining companies they acquired, but perhaps they will have learned something from Facebook’s acquisition of Instagram: buy the company, then let it run itself.

Social Media 121

Social Media Media Best Practices Skype 121

Customer Experience Matrix

NOVEMBER 15, 2007

Another reason for overlapping products is that SAS has made many acquisitions as it expands its product scope. Of the 13 products listed under Customer Relationship Managment, I can immediately identify three as based on acquisitions, and believe there are several more.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. Melisse: I can’t speak to the company’s philosophy, but there’s an inherent connection between content marketing and event marketing in that we both leverage atomization of content.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Content Marketing Institute

DECEMBER 5, 2017

How Financial Services Companies Build Relationships Through Content. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. And the new customer acquisition rate increased by 22.5%

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. last year.”.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the net profitability associated with a customer’s lifecycle with the company. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. 7 Tips to Optimize CLV. What is Customer Lifetime Value (CLV)? Definition.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. But we’d argue that it’s not just about the channels or tactics, and it’s certainly not just about acquisition.

Budget Programs 48

Budget Programs Education Branding Brand Identity 48

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Pageflakes Acquisition Confirmed by TechCrunch Erick Schonfeld reported a few months ago that custom web startup page provider Pageflakes had been acquired by LiveUniverse. Turn your computer into an alarm clock?

Tools 20

Tools Best Practices RSS PageRank 20

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

MAY 12, 2008

Still, I'm amazed at how many marketers seem to only emphasize new account acquisition when they could also be going further with their existing customers. As a result of reaching out and talking to their customers, they saw a net revenue increase of 15% from current customers and their customer referrals increased by over 100%.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. That said, the system offers a respectable set of capabilities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. So why the hell would a company hire an agency that doesn't prioritize their own marketing? But, today, most of these companies have agency partner programs.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Bizo was founded in 2008 when it was spun out of its parent company. It’s because that parent company that started Bizo? This all begs the question: What happened?

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100