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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. SAS being SAS, these are indeed listed alphabetically.)

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. . What Versium Offers.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. . What Versium Offers.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Analytics are largely handled outside the system.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Reverse IP look up appears to be the new thing here.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools. They are putting much of it into marketing and sales, or what they like to call it: customer acquisition.