B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Valasys

MARCH 4, 2019

This acquisition took place in a bid to strengthen its B2B capability. According to Gravity, this is a first in a series of acquisitions that they expect to make over the next 24 months, both in the UK and internationally. About Gravity Global.

Demand Generation Agencies 56

Demand Generation Agencies Paid Search Agency Advertising Agencies B2B Marketing 56

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. He explained the acquisition to be a win-win situation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Aberdeen

JUNE 6, 2019

Since the 2008-09 financial crisis, employee engagement has been a focal point category in HCM leading employers to consider all of its angles from corporate culture to employment branding and recruitment marketing. Data integration between talent acquisition and performance management | 46%. Predictive analytics| 63%.

Work Management 40

Work Management Acquisitions Marketing Management Training 40

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. This is a really interesting moment for advertisers to think more about personalization and who their consumers are, who their target consumers are, what consumers drive the lowest customer acquisition rate and the highest lifetime value.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Brandwatch Marketing

OCTOBER 3, 2022

Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. As we mentioned in our blog post about the acquisition, we will be integrating PeerIndex’s influencer mapping technology into Brandwatch Analytics in the coming months.

Tools 92

Tools Blogger Demographics Social Media 92

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Bannerflow

APRIL 6, 2023

For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. This means prioritising investments in brand building, customer acquisition, and customer retention strategies that can drive sustainable growth over time. advertising market.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. billion users.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

ClickZ

NOVEMBER 25, 2019

To understand the significance of this acquisition, we need to understand the company. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The acquisition of Admantx is the beginning not the end. So why have these companies invested so much in acquiring contextual capabilities?

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Mereo

FEBRUARY 13, 2023

It was 2008, and the economy faced a crisis of the likes not seen in decades. Then, the 2008 economic crisis arrived. Jay Mitchell was celebrating his business’ one-year anniversary when the market news hit. New businesses would likely suffer, Jay knew that. He had some concerns about the times ahead for his own business.

Broadcasting 31

Broadcasting Lead Ranking B2B Sales B2B Marketing 31

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. For example, "generates a cost per acquisition (CPA).competitive What steps should take to optimize SEM campaigns—and which mistakes should you avoid?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

Valasys

FEBRUARY 12, 2019

Since Internet of Things is considered the future of data acquisition, CRM giants like Dynamics365 and Salesforce have been investing in this technology and even integrating it into their various systems in order to maximize the customer experience. In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Hubspot

OCTOBER 17, 2018

Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand. In 2008, HTC became the first manufacturer to make Android devices and other brands followed. billion on Nook in the last six years.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Varicent

MARCH 8, 2018

Looking at your career path, specifically your last two roles, you moved from the VP of Customer Acquisition of SOASTA (now part of Akamai) to Senior Director of Americas Marketing now at Akamai. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

ClickZ

OCTOBER 16, 2020

Personalization can reduce acquisition costs by up to 50%, and increase marketing spends efficiency by 10% to 30%. In another study, it was found that personalized emails can deliver six times higher transaction rates. The benefits of personalization go beyond revenue as well. Some of that efficiency is gained by workflow improvements.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

ClearVoice

OCTOBER 19, 2020

There aren’t a lot of super lucrative retention bonuses out there, but there are a whole bunch of bonuses for client acquisition. If you successfully create content at the bottom of the funnel, post-purchase, it’s not strictly a question of customer acquisition versus customer retention. We’ve been virtual from the jump.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Buzz Marketing for Technology

OCTOBER 1, 2008

» Intervenante: Isabelle Dremeau Consultante Formatrice Atelier : Jeudi 22 mai 2008 Centre des Technologies Nouvelles, Caen [link]. Dremeau, 22 mai 2008 â?? Dremeau, 22 mai 2008 â?? Dremeau, 22 mai 2008 â?? Reilly 2004 2006 2008 I. Dremeau, 22 mai 2008 â?? Dremeau, 22 mai 2008 â?? Le Web 2.0

Wiki 100

Wiki Web 2.0 RSS DMCA 100

Parse.ly

FEBRUARY 24, 2021

HW Media was founded in 2016 through the acquisition of HousingWire, and in 2020, they launched FinLedger , a brand new fintech-focused media brand, and acquired RealTrends , an incumbent real estate-focused brand. HW Media ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

HW Media was founded in 2016 through the acquisition of HousingWire, and in 2020, they launched FinLedger , a brand new fintech-focused media brand, and acquired RealTrends , an incumbent real estate-focused brand. HW Media ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Hubspot

SEPTEMBER 21, 2017

It hit the market with flashy TV commercials and a "fresh face" in 2008, but since then has faced numerous operating losses resulting in budget cuts that caused a blow to its research and development. Which is part of what makes this deal so interesting. It's been a long time since HTC was considered a leader in the world of mobile devices.

Google 70

Google Mobile Marketing Buzz Pricing 70

Customer Experience Matrix

NOVEMBER 15, 2007

Another reason for overlapping products is that SAS has made many acquisitions as it expands its product scope. Of the 13 products listed under Customer Relationship Managment, I can immediately identify three as based on acquisitions, and believe there are several more.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Convince & Convert

JUNE 7, 2013

Yahoo may have a history of ruining companies they acquired, but perhaps they will have learned something from Facebook’s acquisition of Instagram: buy the company, then let it run itself. He started with an internship at TaylorMade in 2006 and again in 2008. Four Your Information. How did you get involved in social media?

Social Media 121

Social Media Media Best Practices Skype 121

Directive Agency

JUNE 18, 2020

A well-known essay was written by Kevin Kelly back in 2008 called “ 1,000 True Fans ”, and it maps out the importance of “true fans”. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost associated with acquiring customers. However, what about the number of sales or the number of customers?

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Pageflakes Acquisition Confirmed by TechCrunch Erick Schonfeld reported a few months ago that custom web startup page provider Pageflakes had been acquired by LiveUniverse. Turn your computer into an alarm clock?

Tools 20

Tools Best Practices RSS PageRank 20

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. Over the years, content has largely been looked at as an acquisition channel and tied in tightly with SEO and social, so it’s often been about lowering the cost of acquisition.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. But we’d argue that it’s not just about the channels or tactics, and it’s certainly not just about acquisition.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Content Marketing Institute

DECEMBER 5, 2017

And the new customer acquisition rate increased by 22.5% Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Martech Advisor

DECEMBER 6, 2019

This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer. Does it help to advertise at a higher cost per acquisition if the lifetime cost supersedes the ROI on the current spend?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hinge Marketing

FEBRUARY 26, 2014

Michael and his colleagues provide business planning, valuation, ownership planning, and mergers and acquisitions strategies to A/E/C clients. Those who have been in the industry for decades will recall the market collapse of 2007 and 2008. Post collapse, many firms have not regained the level of value experienced in prior years.

Marketing Management 48

Marketing Management Service Differentiation Webinar Metrics 48

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

MAY 12, 2008

Still, I'm amazed at how many marketers seem to only emphasize new account acquisition when they could also be going further with their existing customers. As a result of reaching out and talking to their customers, they saw a net revenue increase of 15% from current customers and their customer referrals increased by over 100%.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Marketing Insider Group

OCTOBER 21, 2015

There will be more acquisitions. According to MarketingMag and PQ Media, “the fastest-growing content marketing category in 2014 was ‘digital-only channels,’ which jumped 27.7%, driven by rapidly growing channels such as branded mobile content and apps, which soared 61.5% last year.”. So what does this mean? CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100