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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

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The Power of Marketing Personalization in President Obama's Re-Election

Hubspot

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. The Importance of Personalized Content in Obama's 2012 Campaign. It was personalized.

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Is Social Media Really Living Up to Expectations?

markempa

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I expect if Ann poses her question again at the end of 2012, her responses will be far different. The same thing is happening all over again, except at a much faster pace. What do you think?

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Is Social Media Really Living Up to Expectations?

markempa

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I expect if Ann poses her question again at the end of 2012, her responses will be far different. The same thing is happening all over again, except at a much faster pace. What do you think?

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Over the years, our business has grown more towards a mix of strategic marketing consulting along with go-to-market implementation of a full range of digital marketing tactics instead of offering creative services only.

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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

Hubspot

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers.

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Blast From the Past: 7 Websites That Were One Thing, But Now They're Another

Hubspot

Founded: 2012. Original model: " To enable great content from the world of inbound marketing to get noticed. ". Founded: 2008. Offers YouTube Red, a paid membership that offers ad-free videos and music. Acquired by Google in 2006 and has since operated as " a Google company. ". 5) Inbound.org. Total assets: $55.93