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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. We were one of the first DMPs coming to market in 2011.” Data management solutions vendor Lotame is betting against that.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report. I’ll link to posts that add to the discussion below. Will send you a ping.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

Friendster launched in 2002, was rebranded as a social gaming website in 2011, and shuttered completely in 2015. Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. 5 Dead Social Networks You Might Not Remember.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. 2011 All rights reserved. Before jumping on that bandwagon, consider two points.

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16 Years of Facebook: A Marketing Evolution Story

Martech Advisor

Facebook celebrates its sixteenth anniversary this year, and despite all the allegations and controversies surrounding data privacy, it continues to remain a social media juggernaut with over 2 billion users. Facebook acquired a mobile messaging app called Beluga in March 2011. The lawsuit was settled in June 2008.

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

Husband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. Sharon understood her clients’ desire for privacy, and focused her marketing on keyword strategy.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. « 3 Things Content Marketers Can Learn from Howard Stern 2 Comments Marcus Sheridan Posted March 30, 2011 at 3:50 pm | Permalink Another forward thinking post Joe. Bookmark the permalink. Good stuff man.