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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content.

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3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. We’ve attended IMS since the inaugural event in 2008.

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Is Social Media Really Living Up to Expectations?

markempa

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

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Is Social Media Really Living Up to Expectations?

markempa

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Digital marketing trends in 2011. In 2011, 33% of the respondents chose this option which is a five point jump over 2010.

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. Sounds like inbound marketing to me!

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3 Marketing Lessons From Charles Darwin

Hubspot

Companies spent 17% less on trade shows in 2009 verses 2008 4. This presentation contains dozens more stats that illustrate this shift: It's Time to Transform Your Marketing. Simply put, if you’re still heavily relying on outbound marketing tactics, it’s time to transform your marketing and adapt to the changed buyer.