Digital B2B Marketing

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Would a 2008 social media impression be comparable to a 2011 impression? My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly). Follow @jaybaer @jaybaer Jay Baer. I disagree.

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Selling your Lead Generation Content

Digital B2B Marketing

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

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Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

2011 data from social sleuthing article , 2013 data was collected with the same methodology. Between 2008 and 2011, the average time spent per day with newspapers fell 32% and time spent with magazines fell 28%. No, Twitter isn’t filtering out your brand updates, everyone else’s content is bumping it aside though.

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