How Marketers Should Navigate Economic Uncertainty in 2023
B2B Marketing Directions
FEBRUARY 5, 2023
Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.
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