| |  2008 + 2010 + Media Plan + Social Media | 52 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS JUNE 20, 2010  A fascinating “hardcore” B2B social media success With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! | SOCIAL MEDIA B2B SEPTEMBER 17, 2010 10 B2B Social Media Case Studies and Examples As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. UPS launches a B2B social media marketing campaign. from Social Media Influence. UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power. | | | | | |
| B2B MARKETING ZONE POSTS NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Social media and leadership. The end of human social skills? | INDUSTRIAL MARKETING TODAY SEPTEMBER 27, 2010  Have Digital Marketing and Social Media Killed the Industrial. Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Not so fast! Resources | B2B MARKETING ZONE POSTS DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010 Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. Social Media (266). | INDUSTRIAL MARKETING TODAY MAY 26, 2010  Deconstructing the Four Stages of the Industrial Buy Cycle Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc. Sounds simple, right? There are plenty of charts and graphs too. Resources | | | | | | | |
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INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 24, 2010  Social Media with Email Marketing – is it the Super Combo?
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Can we deliver a powerful 1-2 punch by combining social media and email marketing? Copyright © 2010 Tiecas, Inc. MORE >> -
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010  Is Content Curation an Easy Way for Content Marketers to Do More.
by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. MORE >> -
INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 29, 2010  The Disconnect Between B2B Content Marketing and Customer Engagement
Home Marketing Matters About Contact B2B Marketing Store Company Website The Disconnect Between B2B Content Marketing and Customer Engagement by Achinta Mitra on July 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you in order to do business with your company. Copyright © 2010 Tiecas, Inc. Johnson (GPJ). Robert G. Vallee Jr., MORE >> -
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010  B2B Lead Generation Using a Business Blog
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. Achinta Mitra September 28, 2010 at 11:30 am @S. matt October 1, 2010 at 12:48 pm Wow. Achinta Mitra October 1, 2010 at 3:49 pm @matt, Thanks for your comments. Resources MORE >> -
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 17, 2010  The Twofold Benefit of Optimizing Marketing Content
Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO). Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Why is it important? MORE >>
- Variety of Content is the Key in the Early Stages of the. INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
- Seven Requirements for any Social Media Initiative (or Seven. E-STORM | WEDNESDAY, DECEMBER 2, 2009
- Don't Count on Marketing Automation to Solve All Your Lead. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
- Optimizing Your WordPress Business Blog INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 10, 2010
- Industrial and B2B Customer Engagement Simplified INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010
- High-Performance Email Marketing for Attracting and Engaging. INDUSTRIAL MARKETING TODAY | SATURDAY, OCTOBER 2, 2010
- Shortening the Industrial Buy Cycle in 5 Simple Steps INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 8, 2010
- Content Auditing and Mapping it to the Industrial Buy Cycle INDUSTRIAL MARKETING TODAY | FRIDAY, SEPTEMBER 3, 2010
- 7 Strategies for Using Content to Market Industrial Products INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
- Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress. INDUSTRIAL MARKETING TODAY | MONDAY, MAY 31, 2010
- Old Tweets, New Twitter and B2B SOCIAL MEDIA B2B | FRIDAY, OCTOBER 22, 2010
- How Relevant Marketing Content Helps B2B Branding INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 29, 2010
- How to Use a B2B Blog to Win Customers and Influence Prospects INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 21, 2010
- Translate Features into Benefits if You Want Your Marketing. INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 6, 2010
- 5 Rules of Website Redesign for Engaging Engineers and Industrial. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 23, 2010
- How Lack of Marketing Content Can Derail Your Website Redesign Project INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 3, 2010
- The Distribution Trap – How Innovations Become Commodities INDUSTRIAL MARKETING TODAY | THURSDAY, APRIL 22, 2010
- Top 10 Clichés to Avoid in B2B Marketing Content INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 18, 2010
- Using Content to Move Prospects Forward in the Sales Cycle INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 5, 2010
- Is Your Industrial Website Still Just a Business Card? INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 24, 2010
- What Not To Do For Better B2B Customer Relationships INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 1, 2010
- Focus on Content in B2B Marketing INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 26, 2010
- 5 Things Industrial Marketers Must Do to Attract Engineers and. INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 20, 2010
- Can Industrial and B2B Marketers Learn Creative Problem Solving. INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 20, 2010
- Creating Relevant B2B Marketing Content: Walk the Talk INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 19, 2010
- Successful Industrial Websites Require Part DiY and Part. INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 15, 2010
- B2B Websites: To Publish Prices, Or Not To Publish…That Is The. INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 12, 2010
- A Blogging Style to Call Your Own INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 28, 2010
- The Role of B2B Marketing is Shifting from Lead Generation to. INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 7, 2010
- Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead. INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 11, 2010
- How to Make Your Business Blog Be All It Can Be INDUSTRIAL MARKETING TODAY | MONDAY, MAY 3, 2010
- Are You Creating Irresistible Offers with Your Email Marketing? INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 16, 2009
- Business Value of Social Networking INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 29, 2009
- Content Creation Made Easy INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 24, 2009
- 101 Tips from 50 Small Business Bloggers INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 29, 2009
- Driving Traffic to Your Homepage All the Time May Be a Big Mistake INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 26, 2009
- The 6 essential rules of a website redesign – Ignore them at your. INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 26, 2010
- Social Media and B2B Marketing Do Pair Well INDUSTRIAL MARKETING TODAY | TUESDAY, APRIL 20, 2010
- Generating More “Educated Leads” on a Small Budget INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 21, 2010
- 7 “Rs” for B2B Marketing Content Planning INDUSTRIAL MARKETING TODAY | FRIDAY, APRIL 30, 2010
- Ford Has Social Media Personality and its Scott Monty, Plus the Mustang MARKETING EDGE | FRIDAY, SEPTEMBER 26, 2008
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