chiefmartech
JANUARY 25, 2023
A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. They didn’t really understand or appreciate what the other did. Maybe not bad.
B2B Marketing Directions
FEBRUARY 5, 2023
Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
illumin
SEPTEMBER 25, 2023
This new platform was quickly followed by MySpace and LinkedIn in 2003. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.
B2B Marketing Directions
AUGUST 30, 2020
In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The B2B Institute is a think tank funded by LinkedIn that focuses on the future of B2B marketing and decision making.
Biznology
JANUARY 13, 2016
This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Don’t just tell your audience to look at something; make it something they have to look at. He was a monthly columnist for BtoB magazine for seven years.
Online Marketing Institute
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.
Expert insights. Personalized for you.
116 
Let's personalize your content