Remove 2008 Remove 2010 Remove Information Remove Youtube
article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

article thumbnail

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

article thumbnail

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Copyright © 2010 Tiecas, Inc.

article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Copyright © 2010 Tiecas, Inc. Wait a minute, isn’t that what Content or Inbound marketing is all about? All Rights Reserved.

article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Copyright © 2010 Tiecas, Inc. Your prospects are at different stages of their decision making process when they visit your site. All Rights Reserved.