David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. On the web today, things change fast. MORE >>

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies. Copyright © 2010 Tiecas, Inc. All Rights Reserved. MORE >>

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. They also highlight each blogger with a head shot, bio, link to their blog and contact information. Again, using humor as a hook and then using relevant content in a more informal setting. B2B case studies. MORE >>

Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. As soon as a company puts information up on the internet, it immediately becomes easily available to a large number of people. For organizations trying to promote an idea or cause, social media allows them to have discussions with people, informing them about their cause and eventually winning their support. B2B Social Media Marketing Trends for 2010. Six in 10 B2B marketers planned to up spending on social in 2010. Wonder why? MORE >>

Generally we take the traditional approach: we make an offer to our prospects and customers in exchange for their information so we can then target them with something else. Here's a sampling of what the respondents requested: Virtual lab facilities to try out our equipment in a virtual setting Online forum to chat with each other and Juniper experts Webcasts and technical tutorials Roadmap information Education and certification programs While we offer some of this as a matter of course, we don't necessarily offer it in a programmatic way. What was the catalyst for the campaign? MORE >>