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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. At its peak, Friendster had roughly 115 million users around the world.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Anything you can do to help them find the right information quicker will score big with engineers. Make sure your primary navigation and site pages conform to a familiar user interface. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60
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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. In the later stages, supplier Web sites and catalogs are the most important information sources. According to a study done by Professor John A. Get the free “Step-by-Step Guide to Website (re)Design” now.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60
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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Just building a business blog is not going to help you drive traffic or generate leads. Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. To overcome this problem, install the Redirection Plugin.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Ideally, you also want a way to import the tags already available on user profiles.