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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Capture visitor information – Implement a method to capture visitor information from your business blog.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. Source: VentureBeat.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. They also highlight each blogger with a head shot, bio, link to their blog and contact information.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. This is where content marketing comes into play. Find him on Twitter & LinkedIn.

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How a Senator Uses Social Media

Hubspot

While the Senator’s legislative agenda for the 2009-2010 session focuses on promoting reform and recovery throughout the state , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. I use Twitter , Facebook , YouTube & LinkedIn. Connect with HubSpot :

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter users frequently exchange information about products and services.” The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Example: “1.

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