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The State of the Blogosphere 2010

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Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

Best Social Media Stats, Facts and Marketing Research of 2010


Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. Forrester predicts B2B interactive marketing spending to reach $4.8 of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. in 2010. of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

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The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. If anyone else cares to expand on this list, even better. Statistics include: • 16.5%

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2008, the challenge was getting companies to even take social media seriously. In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. Maybe it inspires, or perhaps it irritates.

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Open Research: A Framework for Social Analytics

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After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. 49% are active with corporate blogging (up from 32% in 2008). As for marketing spend, most marketers cut spending across all activities and 2009 budgets looked the same as 2008.

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

Tuesday, September 21, 2010 IDC: Tech Marketing Budgets Up, But Lag Revenue Growth Enough being done to prove returns and drive even more investments in 2011? in 2010 compared to 2009 levels. compared to 2008. growth “snapback&# is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. market spending growth.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys.

2010 B2B Marketing Budgets and Mix Trends Research

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Laura Ramos' Blog For Technology Product Management & Marketing Professionals | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Copyright © 2010 Tiecas, Inc. That is pretty much the mantra of B2B content marketing. Transforming that concept into an actionable reality is a very different story. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Copyright © 2010 Tiecas, Inc. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

What’s Worth More?


However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. Forrester does a great job at showing the difference between the two approaches: Lead Generation Approach Where Leads Leak. The Heart of Growing Conversion Rates,&# 2008). Aberdeen, 2009.

Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.

Tom Pisello

Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. percent in 2010 , to surpass $2.4 percent decline from 2008. trillion. trillion, a 5.9

Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell

MI6 Marketing Agency

tags: li forrester ). technologies, 2008. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 4: Strategies for tapping the groundswell. The POST method: people, objectives, strategy, technologies. Join the room and start a conversation. Slide 3: Web 2.0

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. billion in 2014.

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

in January 2008. Forrester Blog for Interactive Marketing Professionals. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? " Read on to get their insights. Ardath Albee. Ardath Albee's Tip. Short Termism.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” We’re all hungry for data. hours to 6.3

The Revenue Performance Management Bandwagon

It's All About Revenue

In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born. We hosted webinars on RPM with Forrester Research. The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this.

Simply Put: Simplicity Is a Strategy

Marketing Action

In 2010 they began an annual Global Brand Simplicity Index to evaluate the “state, significance, and impact of simplicity on brands.” If you’re wondering what a paean to simplicity is doing in a blog post on a marketing automation site, it’s this: Act-On began in 2008 by asking potential customers what they wanted most – and least – in a marketing platform. Removing friction.

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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Posted by Joan Damico on Friday, March 12, 2010 at 7:03 pm Filed under B2B Marketing Communications , B2B Online Marketing , B2B Social Media Marketing , B2B integrated marketing communications , B2B marcom Speak Your Mind Tell us what youre thinking. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys.

The IT Innovation Dilemma Grows

Tom Pisello

Tuesday, June 22, 2010 The IT Innovation Dilemma Grows According to a recent article by Information Age, the economic recovery is slowly easing cost cutting pressure on beleaguered CIOs, but at the same time innovation investments continue to decline. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

American Business Media - Research & Marketing

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focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner.

How does Time affect Marketing Accountability?

Modern B2B Marketing

CMO Council: Marketing Outlook 2008.). Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available. Where is the disconnect? In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009.

Finding B2B Social Media Tools That Add Value – not Just Time

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Start with Forrester’s POST approach , and fold the tools in later. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. This next tool might be the key to a successful digital PR campaign.” Thanks!

A New Framework for Sales Enablement

Marketing Action

No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. As of 2010, they’d determined that –. Is “sales enablement” just another buzzword? Yes, and no. I’m paraphrasing, but you know what I mean.).

5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Modern B2B Marketing

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. B2B blogs provide an avenue for thought leadership content.

7 Baby Steps to Bridge the Mobility Gap

Manhattan Marketing Maven

The adoption rates are predicted to grow from a base of 162 million in 2008 by 35 percent year over year through 2013. Smartphone penetration, according to The Nielsen Company , is expected to overtake feature phone penetration by the end of 2011 when they predict half of all wireless devices will be smartphones; not that much of a stretch when you realize that twenty-one percent of wireless subscribers were using smartphones in Q4 2009, double the rate in Q4 2008.  Smartphone adoption and use are growing with hockey stick proportions. We have a mobility-marketing gap. 

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The size of the company or the number of people it employed did not matter. billion.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner. Latest Research.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Turning Web Site Visitors into Paying Customers

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Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.