2008, 2010, Facebook, Forrester and Trade Show

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

MARCH 24, 2010

Cutting back on trade shows, reducing ad spend, etc.) Posted by Joan Damico on Friday, March 12, 2010 at 7:03 pm Filed under B2B Marketing Communications , B2B Online Marketing , B2B Social Media Marketing , B2B integrated marketing communications , B2B marcom Speak Your Mind Tell us what youre thinking.

Social Media

Social Media Paid Search Agency Copywriting B2B Thought Leadership

B2B Marketing Zone

2010 B2B Marketing Budgets and Mix Trends Research

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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