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Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Technology Naughty Vs. Nice In 2010 2. Yes or No?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. 

The Revenue Performance Management Bandwagon

It's All About Revenue

In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born.   I was there.  I saw it.   The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. by Brian Kardon | Tweet this. Rosanoff: “Mr.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Events. Event Type. Promotional Event. folio.

Marketing Automation Venture Funding: Profitable or Profligate?

Fearless Competitor

The financial crisis of 2008 and 2009 slowed funding again, but that was short lived (4). 2010 saw the largest flow of dollars into marketing automation vendors, including two sizable rounds by Marketo (5). During the past couple years, both firms had decent exit events of roughly $500 million. Our goal is to share great guest posters. VCs invested over $3.96 and Unica.