Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Twitter: @pgillin. Capacity to Destroy. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. You know how much you learn about your customers sitting in your office? Buy your own product.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? The founders leave.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Twitter and Facebook are not strategies. They are tools. Tools are easy. Strategies are hard.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Golden Spiral

APRIL 16, 2019

I started a non-profit organization fronted as a coffee house/concert venue. It’s an organism, it’s always growing. The next primer was, I wrote a book in 2010, and I went to go market it. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. What was an early key milestone along your career path?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Doesn’t that then make it okay for the rest of the organization to use social media well?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114