Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 28, 2010

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Differentiate yourself from all other agencies.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Throughout the 1990s, there had been past attempts at creating a digital cash system, but none took off.

Social Media 74

Social Media Media Brand Identity Branding 74

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Outgrow

MAY 23, 2022

And it started to pick up and snowball probably by 2010. So, who is my audience and where am I trying to deliver differentiated value so that I can take that audience to the next level? That means what is your differentiation so that you can cut through all the clutter. It really started to take off. What is that?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The ROI Guy

JULY 19, 2012

via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. Appealing to the “new” brain is about you presenting the evidence needed to reach the logical conclusion that the issue is worth addressing, it’s a top priority, and you represent the best choice.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. The simplicity is definitely a key differentiator. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Further, mobile users actually spend more time on Facebook, not less.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Golden Spiral

APRIL 16, 2019

The next primer was, I wrote a book in 2010, and I went to go market it. What started that season, I thought, was a differentiation from B2C, and B2B. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy. Alright, so that was all my first primer.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. There’s a reason that some videos show up on the first page of Google, and others do not.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Cyrus Shepard : Probably 2010, 2011. I have no brains or any of that, it was all luck for me. I had no clue how to market them. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Cyrus Shepard : Probably 2010, 2011. I have no brains or any of that, it was all luck for me. I had no clue how to market them. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Hubspot

JUNE 5, 2014

While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. So, how could HubSpot differentiate itself from all the other "marketing software" companies out there? You could say that this design is sort of a throwback to our 2010 look, when social proof was front-and-center.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Convince & Convert

APRIL 5, 2012

It was in about 2008, the first part of 2008. Actually, sorry, that was 2010. Not just the PGA Tour, because we have a hard enough time sometimes getting people to differentiate PGA Tour from PGA of America. Lauren : The worst thing about my golf game, is that I peaked when I was 17. The fans really, really got into it.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

This can be a greater differentiator than all others. But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked. Little consideration is given to the matter of judgment, as in critical judgment, and “poor” or “sound” judgment.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Online Marketing Institute

MARCH 13, 2011

By Neil on Nov 19th, 2008 View Comments to “Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads&# C Jeffers Says: November 21st, 2008 at 8:45 am Neil - Thanks for your leadership in this area. I am the CEO of netFactor. VisitorTrack is one of our products, as you've referenced above.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. The company was officially launched in 2008 at the TechCrunch Disrupt conference. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. *

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94