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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. Full circle!

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Content on the internet tripled between 2010 and 2013.

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

The content marketing software and services industry pulled in an estimated $26.47B in revenue in 2014 , with an overall growth of 13.3% In 2013, the Custom Content Council listed content marketing as a $44B industry , meaning brands were spending that much globally on content marketing strategy and services. last year.”.

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The 5 Stages of Entrepreneurship

Hubspot

Nearly 75% of startups fail, according to Harvard Business Review. The Five Stages of Entrepreneurship divide the startup journey into more manageable chunks. GitHub , an internet hosting service for software development, is an example of a business that scaled fast , thanks to external funding. But investors don’t seem to care.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. &# Flowtown gives you the answer in seconds. Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.