Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Customer support. Those bitcoins are worth 67 million dollars as I’m writing this article.

Social Media 74

Social Media Media Brand Identity Branding 74

chiefmartech

AUGUST 1, 2016

They surveyed 532 marketers, in both the US (174) and Europe (358), across a wide range of organizational sizes and marketing budgets, to produce one of the most authoritative and statistically significant studies of how firms are managing marketing technology today. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Convince & Convert

JULY 15, 2010

But often in bigger corporations things get messy because there's simply not a clearly defined position for “creative blogger, social media engager, etc&# because the C-suite, although they pay lip service to social media – don't really get it yet. Social Media Responsibilities Worksheet What are your thoughts or comments?

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base? population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The range of Facebook usage is just 37% – 51%. Things I Don’t Want to Hear Anymore in 2010 =-. The statistical similarity shocks me.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Paul Gillin

AUGUST 29, 2012

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Support customer service and/or sales initiatives in the field.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Target customers. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter users frequently exchange information about products and services.” 51% of active Twitter users follow companies, brands or products on social networks.

Twitter 100

Twitter Stats Tools Tips 100

Customer Experience Matrix

NOVEMBER 20, 2012

The postal equipment giant has aggressively moved to become a provider of “customer communication technologies”, making 83 acquisitions costing $2.5 Offers are linked to products, which have customer-level eligibility criteria. Foundation integrates the information it gathers and passes it to IO through a Web services interface.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. In 2010, I had an epiphany.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Previously, the service started as a blog comment search engine. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. They provide numbers, not insights.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

LeadSquared

JANUARY 11, 2021

Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. Finally, some enthusiasts reincarnated the brand with Lady Gaga as its creative director (2010). This marketing drive challenged customers to see Apple products as a lifestyle choice and not a generic computer product.

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. The 2008 recession permanently altered how companies think about measurement. What Hasn’t Changed. Buyers today are more empowered.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

US Data Corporation

SEPTEMBER 19, 2019

The approximately 4-foot tall, 119-pound astronaut child is capable of a wide range of movements, endangering the butler profession if not for one tiny little setback; it was very clumsy. According to the campaign, if a customer got a tattoo of the Casa Sanchez logo, they could eat there for free for the rest of their lives.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Opt-out 75

US Data Corporation

SEPTEMBER 19, 2019

The approximately 4-foot tall, 119-pound astronaut child is capable of a wide range of movements, endangering the butler profession if not for one tiny little setback; it was very clumsy. According to the campaign, if a customer got a tattoo of the Casa Sanchez logo, they could eat there for free for the rest of their lives.

Paid Search Agency 75

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 75

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

US Data Corporation

SEPTEMBER 19, 2019

The approximately 4-foot tall, 119-pound astronaut child is capable of a wide range of movements, endangering the butler profession if not for one tiny little setback; it was very clumsy. According to the campaign, if a customer got a tattoo of the Casa Sanchez logo, they could eat there for free for the rest of their lives.

Paid Search Agency 68

Paid Search Agency Marketing Budget Creation Marketing Budget Copyright 68

Convince & Convert

SEPTEMBER 15, 2010

Just by regularly talking to those people, asking them what they’re doing, what successes they’re having and what they’re hearing from their customers, you’ll start to hear stories bubble up. It doesn’t matter what industry you’re in, you have interesting stories to tell. link] jaybaer Thanks Red.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

MARCH 16, 2010

So as expected, Facebook just added Twitter-style features and functions to its service , to evaporate Twitter’s competitive angle. Twitter lists can help in this regard, but many Twitter power users lament that the way they use the service is forced to change significantly as their own Twitter connectivity increases.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

APRIL 27, 2010

We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that. One, really positive, customer experience sticks like glue. The rum is Bacardi.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Single Grain

JULY 21, 2020

SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Buzz Marketing for Technology

JUNE 27, 2008

But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well. At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Hubspot

SEPTEMBER 20, 2018

In October 2008, the secretive founder of bitcoin Satoshi Nakamoto introduced the world to peer-to-peer electronic payments. The smart contracts built into Ethereum’s code allow for a wide range of deals to occur automatically once pre-negotiated terms get met. Now, some lucky kid in Germany can hover around with all their friends.

Peer-to-peer 101

Peer-to-peer Network Marketing User-Generated Content Transparency 101