Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Image source: Sparkol.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. million in 2009 and $21 million in 2010. million actual vs. $10.4

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Customer Experience Matrix

AUGUST 29, 2011

This included the basics: revenue, customers, profits, and cash flow. Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Let’s start with what they showed.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. He even gave a speech at McDonald’s headquarter. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

illumin

SEPTEMBER 25, 2023

The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Biznology

JANUARY 13, 2016

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Salesforce Marketing Cloud

OCTOBER 14, 2021

It was 2010, and I had been working for a software company in Singapore, where I was initially a solutions engineer and then a client renewal sales manager. It’s funny to think back now at my initial reaction when a manager asked me to start using Salesforce back in 2008. Finding my passion. A willingness to learn.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The ROI Guy

FEBRUARY 12, 2010

As a result, significant demand exists for content oriented marketing campaigns, those that deliver education and personalized advice to customers. The results indicate that content marketing is being used to establish new connections with buyers: • Content marketing now comprises 33% of the total marketing budget (29% in 2008).

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Soon he shifted to affiliate marketing in order to avoid customer service. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Customer Experience Matrix

FEBRUARY 20, 2007

Epsilon’s Ron Shevlin is worried about the future of Customer Experience Managment. I actually think there are plenty of successful cases for Customer Experience Management: Amazon.com, Disney, Dell, Federal Express, Starbucks, JetBlue (until last week), and Apple iPod spring to mind. Nor do the conflicting frameworks bother me.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Studies Case Study Consulting 120

Hubspot

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ViewPoint

JULY 25, 2011

Hunters are sales people with an instinct for closing deals and acquiring new customers. This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing.

Advertising Benchmark 120

Advertising Benchmark Inbound Marketing Consulting Class 120

Customer Experience Matrix

SEPTEMBER 28, 2011

Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

AUGUST 10, 2010

Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Copyright © 2010 Tiecas, Inc. However, none of that can happen until you drive lots of interested traffic to your business blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. I am referring to optimizing customer engagement in B2B marketing. When developing content, it’s important to build customer personas, and create individual content paths for each of them. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

Copyright © 2010 Tiecas, Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 7, 2010

Copyright © 2010 Tiecas, Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Convince & Convert

SEPTEMBER 22, 2010

Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Facebook “like&# and Twitter following should be the top of your customer relationship funnel, not funnels unto themselves.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137