Hubspot

MARCH 12, 2015

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. Another great example of user generated content, Starbucks’ White Cup Contest launched in April 2014. 1) Burberry.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Hubspot

FEBRUARY 23, 2017

After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. From Six Degrees to Snapchat: A Brief History of Social Media. Source: VentureBeat. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 15, 2010

Our expertise was used in designing the database schema, backend programming, creating the user interface, testing and integrating the application into the current site. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

JUNE 17, 2010

53% of Twitter users never tweet ). The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 20, 2010

Make sure your primary navigation and site pages conform to a familiar user interface. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JULY 31, 2012

Lead Generation. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. M&A and Finance.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You have full control over this SEO technique since you can add, edit code and content at anytime. It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. trillion by the year 2020.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Yet, despite the variance in their goals, they still share a number of similarities in their approach to the social web.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

MARCH 13, 2011

On a ticker tape that runs along the top of a user’s screen, it shows the last 25 visitors to a website. This basic service is free, but the user can choose to access another tool provided by the company, Demandbase Direct, that digs up contact information for specific people for a fee. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

DECEMBER 20, 2011

We're here to break down what Instagram is, let you know without social media buzzwords whether you should care, and if you decide after that section that you do care, we'll tell you the best practices to follow so you can get started smoothly. Not everyone should be on every social network. People love visual content.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Updated Alinean Social Media ROI Calculator - New. One could argue both are right.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! So how does all this relate to social media strategy – after all, that’s why we’re here, right? Why is Wufoo special?

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128