2008 2010 Content Social Media 
Customer Experience Matrix
SEPTEMBER 28, 2011
Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008.
Customer Experience Matrix
NOVEMBER 20, 2012
Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Messages belong to a single channel and provide content in a channel-specific format. IO provides a HTML generator to create messages.
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