Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Attract new sales leads through relevant content. BACKGROUND.
How to write for social media
JANUARY 13, 2016
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Like this post?
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. This table says why by Social Media Today.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
2011 Social Media Marketing Trends
JANUARY 7, 2011
Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Facebook added more than 150 million new users in 2010. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. link on Twitter.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. Not to mention the ever-growing importance of social strategy. The Social Media Bible: Tactics, Tools, and Strategies for Business Success [2nd edition] by Lon Safko. Social Marketing. Social Media for Good.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. B2B case studies. Cheers!
Social Media Usage in Content Marketing Jumps 500% in Two Years
FEBRUARY 3, 2010
As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Twitter, Facebook) - distribution of content through those channels has increased over 500% in two years. Slight Content Marketing Increases. It also tells us that marketers are learning to become publishers, developing content assets instead of renting the media.
Study: B-to-B Marketers Lagging With Social Media
NOVEMBER 28, 2012
); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Internet/Digital Media. folio. Job Board.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter?
Top Social Media Measurement and Tracking Tools
JULY 31, 2012
); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Content recommedations from Evri.
Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
JULY 23, 2010
Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Here is an interesting interview with William Robb , Director, Social Media Marketing for SAP. Yes or No?
How Much Money Has Been Invested In Content Marketing Technology
B2B Marketing Insider
OCTOBER 21, 2015
Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? The Content Marketing Investment Build Up. Contently.
Translate Features into Benefits if You Want Your Marketing.
Industrial Marketing Today
JULY 6, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Expect more now.
10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
FEBRUARY 25, 2011
Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I gave my friend’s sibling as to how I would go about looking for a job in 2011. What other job search advice would you give on utilizing social media in 2011? about.me
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing!
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. kishau.
How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules
Content Marketing Today
JUNE 17, 2010
Get Ready to Rethink Your Content Marketing by Aiming at Millions of Buyers on the Move. In 2010 more Smartphones will be sold than either desktop or laptop computers. Among Smartphone users as of April 2010, 48% have browsed the web. 40% have used social media. At the end of 2009 twice as much time was spent on social networking as on e-mail.
7 More B2B Social Media Tools You Haven’t Heard Of
Social Media B2B
JUNE 21, 2010
Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1. Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard. 2. Spredfast. link]. Samepoint. link]. Cost: Free.
Social Media Goes Corporate
Connect the Docs
JULY 6, 2010
Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We Dave Fleet. Over to you.
Persistence is fertile
FEBRUARY 25, 2014
Social media is loud and tends to be an insider’s club. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. What separates winning content marketing campaigns from the losers? buttons.
20 LinkedIn Groups Every Marketer Should Join
JANUARY 7, 2014
Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. Created: March 3, 2008. Social Media.
E-Quip Blog: Top 10 Blog Posts of 2010
DECEMBER 27, 2010
Monday, December 27, 2010. Top 10 Blog Posts of 2010. recently received a Christmas card from someone I didnt know who wanted to thank me for my blog and other content posted on the web. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. ▼ 2010. (52). About Me.
10 User Generated Content Campaigns That Actually Worked
MARCH 12, 2015
Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them. Content Creation Daily You’re in luck!
Marketing Metrics 101 for B2B Startups
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 10:36 am Great post. Oct, 2010 at 11:54 am Oh good point. Rymatech Reply 13.
Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” What is a content audit?
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!
Content Curation Grows Up, Original Content Still Key
MARCH 30, 2011
Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Heres what they found. Comment.
Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. of Tiecas, Inc.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?
Social Media Budget Ratio in B2B Marketing
Buzz Marketing for Technology
MARCH 9, 2010
The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. What’s your Social Media diet? So here is my take ….
Social Media and B2B Marketing Do Pair Well
Industrial Marketing Today
APRIL 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case.
Social Media with Email Marketing – is it the Super Combo?
Industrial Marketing Today
JUNE 24, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.