chiefmartech
JANUARY 25, 2023
A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. And some large, smart companies horde dozens of them.) Maybe not bad.
Smashmouth Marketing
JUNE 1, 2022
Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.
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Brandwatch Marketing
FEBRUARY 23, 2024
But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.
Brandwatch Marketing
FEBRUARY 23, 2024
But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.
B2B Marketing Directions
FEBRUARY 5, 2023
Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.
B2B Marketing Directions
JANUARY 14, 2023
In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.
Customer Experience Matrix
NOVEMBER 19, 2010
Despite past losses, the company is in a strong position to continue to compete aggressively. million) for 2010. This is the first time I've seen published revenue figures for the company. The table below throws in a reasonable guess for 2008 as well. million in 2009 and $21 million in 2010. million actual vs. $10.4
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