B2B Marketing Directions
JANUARY 14, 2023
In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it.
B2B Marketing Traction
AUGUST 16, 2010
I got an inkling that all was not right in the web development and SEO world in 2008. Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. Hmmm – that’s too big a range!
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Valasys
AUGUST 30, 2019
Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. As Deep Focus CMO Jamie Gutfreund quoted, “If, as a brand, you aren’t putting energy into understanding Gen Z, you are losing an opportunity to anticipate the future of consumer behavior.”.
Adobe Experience Cloud Blog
MAY 25, 2010
Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.
Hinge Marketing
JUNE 1, 2015
.” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing.
Hubspot
JANUARY 7, 2014
Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. 9) Sales / Marketing Executives (CSO/CMO). Created: March 27, 2008. Created: March 6, 2008. Marketing. 1) Digital Marketing. Type: Networking Group. Members: 427,420. Owner: John Horsley.
chiefmartech
AUGUST 1, 2016
2008) and Rise of the marketing technologist (2010). In response to the question of “who is responsible for marketing technology purchases at your company,” participants answered: 65% marketing roles — usually an executive such as the CMO, the CMT, or VP marketing.
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