Attack of the Customers Press Release
Paul Gillin
JANUARY 24, 2013
Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. Twitter: @pgillin. Capacity to Destroy. Contact information: Paul Gillin.
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