Remove channel measurement
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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.