Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. MediaPRO Community.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. So while I definitely measure it and use it to rank I try not to rely on it to heavily. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Example: “1.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Seth Godin predicted that RSS would kill email. A driving force behind the company’s SUBSCRIBERS RULE!

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. You're right on about Twitter being only one of the channels for communication on the social web. Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 5, 2012

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). The RSS feed is: [link]. It was in about 2008, the first part of 2008. Actually, sorry, that was 2010. Listen Now. Find us on iTunes: [link]. Lauren : Yeah.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

JUNE 21, 2012

The RSS feed is: [link]. The crazy thing is if you look at the growth since 2010, it has increased 17% in those two years. If you actually break it down year by year, it was 9% the first year, from 2010 to 2011. Jill : Joe, I found this article from 2008 from the Rocky Mountain New s. Listen Now. I don’t know.

Work Management 118

Work Management Marketing Management Stats Social Media 118

Convince & Convert

JUNE 28, 2010

We feel that this will have more adoption in our department, particularly as we plan on how we'll 're-task' content across various online (and some offline) channels. On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127