Remove channel measurement
article thumbnail

How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. Example : As early as 2008, networking giant Cisco has been using social media to launch products. Example: At Brandwatch , we keep tabs on our competition online.

article thumbnail

How B2B brands can benefit from social listening

Brandwatch Marketing

It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. Example : As early as 2008, networking giant Cisco has been using social media to launch products. Example: At Brandwatch , we keep tabs on our competition online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

The Marketer's Guide to Survive (even thrive) in 2023 is based on insights derived from the firm's proprietary ROI Genome dataset, which contains millions of marketing and measurement metrics from 1,000+ brands in 50 countries. One of the more recent studies was described in a March 2010 article in the Harvard Business Review.

article thumbnail

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

article thumbnail

How Online Sales Can Help You Grow in Hard Times

Hubspot

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. It can be as simple as turning the channels that you already use to interact with your customers, such as your website, chat, and forms, into a channel that directly contributes to revenue.

article thumbnail

How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

Content marketing has emerged as the most vibrant and talked-about marketing sector of the past five years, building momentum at a faster growth rate each year from 2010 through 2014,” PQ Media’s chief content officer Patrick Quinn told MarketingMag. Measurement. $0. Measurement. Measurement. last year.”. CrunchBase.

article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

B2B 60