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Trending Sources

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. One that still retains a measure of hilarity. And much more.

Stats 59

28 Awesome B2B Social Media Statistics

Social Media B2B

Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. The State of the Blogosphere 2010 by Brian Solis. And much more.

Stats 90

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. Content was leveraged and re-purposed in various ways across all the social media sites. > Promoted original content through variety of social media channels, which were used as “beacons&# to drive traffic back to the main website.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. folio. MediaPRO Community.

URL 15

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? We could have conflicts with our channel partners 4. There is no secrecy.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.  I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing.  Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 10:36 am Great post. Yes they do.

7 More B2B Social Media Tools You Haven’t Heard Of

Social Media B2B

Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard. 2. Howsociable allows you to measure a brand’s visibility in social channels. How Visibility Scores are calculated is a bit ambiguous and the last entry on their blog is from 2008, but its still a usable tool to locate the channels in which you or your competition has visibility. 4. Spredfast.

Wiki 13

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

SIC 5

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How are marketers measuring social media success? Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” We’re all hungry for data.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Copyright © 2010 Tiecas, Inc.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Just 59% of companies now measure customer engagement; 36% do not. The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%). This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. Copyright © 2010 Tiecas, Inc. Johnson (GPJ). Robert G. Vallee Jr., All Rights Reserved.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. 

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

Tuesday, September 21, 2010 IDC: Tech Marketing Budgets Up, But Lag Revenue Growth Enough being done to prove returns and drive even more investments in 2011? The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. compared to 2008. Gartner reduces IT Spending Outlook for 2010, but.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

How Much Money Has Been Invested In Content Marketing Technology

B2B Marketing Insider

Content marketing has emerged as the most vibrant and talked-about marketing sector of the past five years, building momentum at a faster growth rate each year from 2010 through 2014,” PQ Media’s chief content officer Patrick Quinn told MarketingMag. Measurement. $0. Measurement. Measurement. There are 1876 marketing technology companies according to chiefmartec. Total.

Thought Leadership Interview #7 – Scott Mersy of Genius.com

Fearless Competitor

Sample, test, measure, iterate … repeat. Make sure you understand your goals and measure everything. Today it’s more critical than ever that marketers can measure the impact of options.  We all know that any good marketing team is touching potential customers with multiple different tactics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I can guarantee that very few deals in a complex selling process can be linked to one and only one tactic/offer/lead channel. What’s my best offer?

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

The campaign ran from September 2008 through October 2009. While we were already involved in those channels, we had extra incentive to use them once we saw how much our audience grew due to viral activity. It was an opportunity to use these channels in a creative way. Did your channel get involved in the campaign? A. How did you measure the success of this campaign? A.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

There are no more mass channels (consumers expect personalized conversations). Buyers are harder than ever to reach using traditional channels and media outlets. The 2008 recession permanently altered how companies think about measurement. Pinterest launched in March 2010, and Instagram in October 2010. cross-channel workflow and interaction engine.

Content Technology: How the Medium Improves the Message

Content Standard

” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. It always helps to have the talent and quality, but one might wonder how far TMBG would have come if they didn’t resort to such measures. The Medium Is the Message. the medium.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

November 2008 was a blowout lead gen month. After rigorous testing and measuring for a year and half, we decided to close this channel. Lesson Learned #7: Measure everything and be ruthless about cutting what''s not working. By 2010, we were on to our fifth ESP. Over the last eight years, lots of things have changed in HubSpot''s marketing. Email Metrics.

The Future of CRM is Customer Engagement

Marketing Action

They do this through online surveys, focus groups (which I’m not a huge fan of), every avenue known to the human species, and every channel that is possible. So here are the numbers from a three-year study from 2010, 2011, and 2012: One star: 83.7 But what wasn’t incorporated at the time was social channels. Social channels became integrated technologically.

CRM 47

Why Direct Mail Can't Help Your Business Grow

Hubspot

Even for charities, direct marketing appeals started falling since 2008. The Internet has long become the channel for sparking product interest and building relationships with prospects. Businesses Can’t Measure Direct Mail. If you hear the argument that direct mail is still an indispensable part of one’s marketing strategy, ask to see measurable results.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The size of the company or the number of people it employed did not matter. billion.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio.

Diversity: A Strategic Business Issue

Marketing Action

The study evaluated the executive board composition, returns on equity (ROE), and margins on earnings before interest and taxes (EBIT) of 180 publicly traded companies in France, Germany, the United Kingdom, and the United States over the period from 2008 to 2010. This can affect messaging, product names, media buys, distribution channels, and much more. Partly, it’s numbers.

B2B 17

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

Consumers bypass traditional channels and providers and conduct business peer-to-peer, creating a new wave of disintermediation and reintermediation. I see Social Commerce relating to Social Business in the same way E-Commerce related to E-Business. In 2008, the challenge was getting companies to even take social media seriously. In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. Next, the CEO should take time to understand the channel.

E-Quip Blog: Embedding Change in Your Firm's Culture

E-Quip

It helps, naturally, if you are appropriately measuring results. Use multiple channels to get the word out. ► 2010. (52). ► 2008. (42). Monday, June 25, 2012. Embedding Change in Your Firms Culture. Corporate culture is defined by the shared values and behavioral norms that determine how things get done within an organization. Look at behavior. Talk it up.

A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer Works

WindMill Networking

by Kivi Leroux Miller.   3.      Measure How are you measuring the return (qualitative; not just quantitative) on your investment of resources? That was okay to ask in 2008, but no more. Your constituents expect you to be where they are, and they’re receiving and communicating information through a multitude of channels.  They simply wing it. Not cool. They’re dead. 

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Latest Research.