channel measurement 
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.
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Golden Spiral
APRIL 16, 2019
The next primer was, I wrote a book in 2010, and I went to go market it. Angus Nelson: I think the miracles of our day and age is we can test and measure everything. Imagery, colors, copy, all of those become immediately measurable. You talked about the bias of doing an internal group. Now, I was on social media.
Online Marketing Institute
JANUARY 4, 2011
5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)
Convince & Convert
SEPTEMBER 20, 2010
August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. But yeah — a LOT of the blather about Twitter ignores the reality that it's just one of many channels you have to consider and/or include. link] Sadie Harris Is Twitter for Business Even Worth the Trouble?
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