Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. Excellent post. Excellent post.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 6, 2010

If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Conference/Meeting. Press Conference. Subscribe Now.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

Enterprise Management 40

Enterprise Management Social Media Marketing Management CMS Development 40

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. That’s measuring results on an annual basis, not a weekly basis.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. So while I definitely measure it and use it to rank I try not to rely on it to heavily. Total oversight on my part.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Example: “1.

Twitter 100

Twitter Stats Tools Tips 100

Golden Spiral

APRIL 16, 2019

The next primer was, I wrote a book in 2010, and I went to go market it. And I started speaking at different conferences and events, and I started kind of building momentum around marketing a book, which is a very different beast. Angus Nelson: I think the miracles of our day and age is we can test and measure everything.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Heck, now that I think about it, I don't think I've ever even visited *any* of their online channels. That got a chuckle out of me. Great story. Well written.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MARCH 18, 2010

Further, we need to add the same level of testing and measurement rigor to social media that we do to email and CRM. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Now to just figure out how to monitor and measure the ROI of that. You simply can’t get that from any other channel.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Email as a communication channel will continue to be valuable. Email is a vampire. Skeptical of the analogy?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. Whatchew Talking Bout? over the past 300 years.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. The one-liners I read daily are references to websites, conferences, fixes for technical problems. Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 5, 2012

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Our friends at Infusionsoft , who are in the middle of their big annual conference this week, InfusionCon, so they’re freaking out. It was in about 2008, the first part of 2008.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 2, 2010

Metrics Integration Due to its online nature, social media is inherently measurable. At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. It is Mobile on the radar?

Business 116

Business Paid Search Agency Social Media Analysis 116

Hubspot

DECEMBER 16, 2014

November 2008 was a blowout lead gen month. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. Before that, we had still been sending the one mass email a month to our opt-in database (though I had learned not to use the word "blast" in all of the email conferences I attended). By 2010, we were on to our fifth ESP.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Single Grain

JULY 21, 2020

Unauthorized access and loss of data are common if proper security measures are not taken. However, most of the newly launched companies lack adequate experience, and if proper measures are not taken, the chances of product failure increases. The company was officially launched in 2008 at the TechCrunch Disrupt conference.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

JUNE 28, 2010

We feel that this will have more adoption in our department, particularly as we plan on how we'll 're-task' content across various online (and some offline) channels. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind! Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159