B2B Marketing Directions

JANUARY 14, 2023

For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. On both customer retention and new customer acquisition.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

illumin

SEPTEMBER 25, 2023

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. In 2007 to 2008 Twitter also introduced Promoted Tweets. Today, there are three main ways that brands reach audiences through social media: Paid social: paid social refers to paid promotion on social media sites.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

It was 2010, and I had been working for a software company in Singapore, where I was initially a solutions engineer and then a client renewal sales manager. I became a Salesforce super user, not only helping to improve the company’s sales processes but also building a whole new personal brand in sales ops.”. Finding my passion.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Yelp, founded in 2004, began to get traction.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit? United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. In 2007, he decided to launch his own blog at ZacJohnson.com to build his own brand. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. This has played out really well for crypto/blockchain brands on social media. ▶ [link].

Social Media 73

Social Media Media Brand Identity Branding 73

ViewPoint

JULY 10, 2012

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

The ROI Guy

FEBRUARY 12, 2010

Over 250 marketing professionals, representing both small and large brands participated in survey conducted by Junta42, a content marketing research firm, on the demand and spending for content marketing programs. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Yep, let's get the bigger picture people!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Litmus

APRIL 1, 2021

2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. Although more heavily a characteristic of the ’90s, we saw a combination of glossy mixed with the bevel and emboss technique in our early emails, shown by one of Megan Boshuyzen ’s first emails she designed in 2008. Drop shadows.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

Ambal's Amusings

JULY 6, 2010

asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. Altitude Branding – Amber Naslund’s blog. Dave Fleet. Over to you.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Testimonials enable brands to do that.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Digital B2B Marketing

FEBRUARY 25, 2014

Even some of the best brands fall for the worst marketing tactics at times. More than 200 million numbers had already been added to the Do Not Call registry in 2010. Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll The Golden Rule.

Rules 100

Rules Paid Search Agency Banners Barriers 100

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. There was no care for brand, just traffic.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Convince & Convert

FEBRUARY 24, 2016

His second company, Carusele, is designed to make it even easier and quicker for brands to buy in. We always, if we wanted to engage [influencers], tried to find a way that they could benefit from being involved with our brand. His company, Ignite Media, was one of the first to facilitate social media for marketing purposes.

Paid Search Agency 93

Paid Search Agency CAN-SPAM Social Media Marketing 93

Convince & Convert

SEPTEMBER 22, 2010

That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. This is a major big factor that separates them from the millennials & therefore, the brands also need to be more innovative if they want to attract the Gen Z.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Copyright © 2010 Tiecas, Inc. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Marketing Insider Group

OCTOBER 21, 2015

In 2013, the Custom Content Council listed content marketing as a $44B industry , meaning brands were spending that much globally on content marketing strategy and services. In 2014, revenue generated by content marketing technology and services brands grew 13.3% last year.”. So what does this mean? CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Copyright © 2010 Tiecas, Inc. WHY : Why are you sending out this email campaign? Define your business objectives and what you expect to accomplish. Prioritize your objectives if multiple needs have to be satisfied.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Copyright © 2010 Tiecas, Inc. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Thanks for the reminder; just did it.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Industrial Marketing Today

MAY 21, 2010

Use consistent branding – It is important to use a consistent look and feel for your business blog as your company brand. Even though content is king on the Internet, aesthetics or branding do matter. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points!

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

AUGUST 16, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Marketing Insider Group

AUGUST 20, 2013

Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. They are three times as likely to follow brands over a family member on social networks. And don’t forget to mention the source of your inspiration. Thanks for your help!

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Hubspot

FEBRUARY 23, 2017

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. Source: VentureBeat.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100