Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. 60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. You are becoming one of my favourite bloggers! Because the real advantage email has over social is data.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. We measure it (personally and professionally) quantitatively not qualitatively.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. Content Marketing Influencers: Who Are They? Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

FEBRUARY 19, 2010

Personally, I did not find it helpful, although the concept holds promise. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs. I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 24, 2010

Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject. One other thing that I would toss out there…in our community of Social Media, marketing, etc., But until then, I can’t not participate as some sort of personal protest.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tiene sangre de troll.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. But I need your help with the biggest change – the header. 2 many words I guess?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. The way Donovan McNabb hates T.O.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 7, 2010

In the first section, Hsieh recounts his personal story, including his early childhood and nascent entrepreneurial adventures, including a misguided effort at worm farming. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. He was personable and funny, a real likable guy. That mission, to add value to the communities they reach, is the heart beat of social.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. Since April, 2010 Western River has collected more than 1,100 of these customer stories. Allowing for and creating communities. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Personally, I love that you have all of the essentials in the car… the family, pets…and the wine!

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?) Man, you are good, my friend.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How can we find the most influential bloggers and get them to write about our client? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. It’s about having a strategy for making your company or organization more like a person and less like a machine. There’s been a bit of news about it recently. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Plus, it’s like the personal trainer scenario. I can’t miss deadlines, because Amber will kill me. is my vote. is my vote.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Except in this case, they were almost always talkers because a home is so personal and it's easy to share.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. All of us have influences. Today, my fiance prevails.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Paul Gillin

AUGUST 29, 2012

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. I wonder if this has to do with the correlation between the black community and musicians. Our lists were similar.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148