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Focus on Content in B2B Marketing

Industrial Marketing Today

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Don’t sell.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. Post a comment or leave a trackback: Trackback URL.

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Is Your Twitter Addiction Paying Off

Convince & Convert

By far and away it has been our best means of getting our story out, and capturing business. markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! We have focused on relevant followers, in our industry by and large.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive. effective social media campaigns that left no question of their effectiveness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging.