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Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting

ViewPoint

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Greg Alexander is Sales CEO of Sales Benchmark Index. Instinct cannot be taught so few salespeople become great hunters.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch.

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Is Social Media Really Living Up to Expectations?

markempa

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

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Is Social Media Really Living Up to Expectations?

markempa

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

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IDC: Tech Marketing Budgets Up, But Lag Revenue Growth

The ROI Guy

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels. compared to 2008. growth “snapback” is significant, the average large tech vendor’s operating budget is still below 2008 spending levels. market spending growth.

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Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

According to Garner’s Peter Sondergaard, Senior Vice President at Gartner and Global Head of Research, “While the IT industry will return to growth in 2010, the market will not recover to 2008 revenue levels before 2012.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth.

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