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The Golden Rule for Marketing

Digital B2B Marketing

So stop sending it, and stop assuming asking for an email isn’t a meaningful barrier. More than 200 million numbers had already been added to the Do Not Call registry in 2010. Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll Do you want unsolicited email?

Rules 100
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Would You Try It With a Fox?

Convince & Convert

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. The time investment required for social media before you see a benefit is a barrier.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay.

RSS 118
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.

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Why You're the Key to Social Media Success

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why You’re the Key to Social Media Success June 22nd, 2010 (..)

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Curation lets marketers focus on original masterpieces : The biggest barrier to curation adoption is creating original content ; 79 percent of non-curators found this the biggest challenge, while only 67 percent of curators felt the same—likely due to the time that curation frees to focus on developing original material.