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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. So what are the best ways to use Twitter for business? And much more.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. B2B Marketing and Social Media. Adam T.

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28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. We hope you enjoy digging into the numbers.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford. 1. Oct, 2010 at 9:39 am A comment and a question. Rymatech Reply 13.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. B2B case studies. It was all perfect.

10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. UPS launches a B2B social media marketing campaign. Catchy ad music aside, this could be one of the best examples to date of social media utilization for B2B. As early as 2008, networking giant Cisco was well along in its social media evolution. Plus a good interview with LaSandra Brill , senior manager of global social media at Cisco. 3 B2B social media case studies and why they work. Continue reading.

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. SAP will be a B2B brand that continues making waves in the social web. B2Bbloggers.com is an online magazine for B2B marketers. Yes or No?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. How about in the B2B space?

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.

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E-Quip Blog: Top 10 Blog Posts of 2010

E-Quip

Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from last month was easily the most popular of 2010. The post presents the consensus of several surveys of professional service or other B2B marketers. 6. ▼ 2010. (52). Top 10 Blog Posts of 2010. Posts.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. busgets in 2010.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Copyright © 2010 Tiecas, Inc. The students had four weeks to design proposals.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Why do we need prices on B2B websites? Resources

7 More B2B Social Media Tools You Haven’t Heard Of

Social Media B2B

Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1. How Visibility Scores are calculated is a bit ambiguous and the last entry on their blog is from 2008, but its still a usable tool to locate the channels in which you or your competition has visibility. 4. Steps For Developing A B2B Social Media Marketing Strategy With today’s post we aim to answer the most common. Spredfast. link]. Samepoint. link].

Old Tweets, New Twitter and B2B

Social Media B2B

Twitter continues to grow and be an integral part of B2B social media plans. And while these posts are not specifically about B2B, they provide information that is relevant for B2B marketers who are looking for resources to start or improve their use of Twitter. For example, Topsy lets you search all the way back to May, 2008. Related posts: 4 Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Ways B2B Companies Can Use New Twitter Ads Twitter just launched their long-awaited ad program, not to be. from Mashable.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

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How, When and Where Buyers Want Case Studies

Stories that Sell

For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. Out this summer, the 2010 survey report offers insight specifically on how influencers and decision-makers use five different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets. Longer stories are trending – In 2008, respondents preferred two-page case studies. It’s just really good stuff!

The Mi6 Tweekly: Week of August 16, 2010

MI6 Marketing Agency

Users Who Have Watched Full Length Movie using Internet 2008 vs 2009 (Source: Ipsos via/@eMarketer). Good Article by @jcousineau asking how effective are #b2b sales teams #b2b. Chart: What’s Important to Inspiring Trust in Social Media sites, June 2010 U.S. Tip for b2b telemarketing companies. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. Thursday. Friday.

The Mi6 Tweekly: Week of June 7, 2010

MI6 Marketing Agency

B2B & B2C SMBs (Source: @eMarketer). Companies that blog and tweet generating more leads then those that don’t via/@eMarketer #B2B. Social Network users demographics breakdown 2008 to 2014 (Source: @eMarketer). Social Network users will double from 2008 to 2014. B2B Marketers doing very little with social media? Source: eMarketer) #B2B. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. What U.S. Small businesses (5-100 employees) plan to do to grow their business.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Industrial Advertising, Technical Marketing Agency, B2B Marketing …: As part of our commitment to addressing the… Wednesday. Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Monday. This is in addition to the ones I send manually.

The Mi6 Tweekly: Week of June 14, 2010

MI6 Marketing Agency

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by @BrennerMichael for @B2Bbloggers #MM #B2B. Chart: What B2B Sales Professionals Say Generate the Most Qualified Leads #B2B. B2B #SocialMedia #mi6a. Chart: What B2B Sales Pros r using 4 research & prospecting. Presentation: Is B2B moving from sales 2 mktg driven? How #Cisco and their customers are benefiting from using social media according to @JeanetteG #B2B. Video: The Role Blogging Plays in B2B Marketing & Communications. Monday. Tuesday. Source: Neilsen).

The Mi6 Tweekly: Week of August 2, 2010

MI6 Marketing Agency

According to Seth Godin in 2008 it was: Chart: What Social Media Tools/Sites Are Being Integrated Into Email Campaigns, U.S. 12 ways to leverage @Linkedin for your B2B company #b2b #Linkedin. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Why trend “curation&# is now necessary. Wednesday. Thursday.

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketing Summit Shows Old Problems Persist So it seems MarketingSherpa’s B2B Summit 2010 is over and from what I read in their wrap up post , the same old problems plaguing marketers for the last 5 years are still here today.

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How to write for social media

Biznology

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive. Thanks to all our sponsors!

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. of Tiecas, Inc.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” What is a content audit?

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.” Copyright © 2010 Tiecas, Inc. should know — I am an engineer too. Don’t! Engineers are creatures of habit. All Rights Reserved.

How to succeed in B2B marketing in 2011

B2B Marketing Online

It’s hard to have a positive outlook when there’s spectre of economic Armageddon looming on the horizon – as it certainly was January 2008 and 2009. This is particularly the case for marketers – and especially those in B2B. As discussed ad infinitum in B2B Marketing over the last 18 months, marketing as a profession has been forced to undergo a profound and fundamental change – one that none of the other professions have had to endure. B2B marketers are changing, and thinking has changed with it. The good news, though, is that the message is getting through.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. It is by IAS – a B2B marketing agency from England.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Copyright © 2010 Tiecas, Inc. In other words, it is time to walk the talk! All Rights Reserved.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Objectives differ.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Copyright © 2010 Tiecas, Inc. Resources