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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. Content on the internet tripled between 2010 and 2013. a day in 2010, a decrease of 100 million since 2008.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Approximately 25% of the time (on average) they will. Perhaps 3-5% of the time (on average) they will. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Will that open it?

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29 Quotes On The Future of Business

Marketing Insider Group

Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. On average, the world has become a little happier in the last 30 years. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.

Business 100
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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Copyright © 2010 Tiecas, Inc. Sort of the Kaizen of Inbound Marketing Automation.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Copyright © 2010 Tiecas, Inc. However, the sales cycles have also become longer, making it much harder to close deals.