Hubspot

JULY 11, 2018

Here, we’ll dive into a few key research findings to exemplify this effect in-action. There have been numerous research studies over the years to support the notion that people misjudge their own adequacy -- and, that the poorest performers are least accurate about their own skills. Dunning Kruger Effect Examples. Ehrlinger et al.’s

Lead Scoring 74

Lead Scoring Lead Ranking Effectiveness Work Management 74

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Hubspot

OCTOBER 26, 2011

billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 2) Shoppers spent $407 million on Thanksgiving Day in 2010, a rise of 28% from the previous year. 5) Super Saturday 2010 sales totaled $7.58 5) Super Saturday 2010 sales totaled $7.58

Statistics 28

Statistics Planning Stats Open Rate 28

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online average of $79,000. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. According to ibtimes.com, Gen Z value productivity & whereas their preceding generation works on an average only on 3 screens at a time, Gen Z can work on 5 screens simultaneously.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Is this based on your experience or is there research to prove this? Like Sonny divorcing Cher (or was it the other way around?) I'd agree with you in theory if I wasn't a fan/ non-customer of so many Pages.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. &# Yes, social media applies to B2B.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I was there speaking at the Counselor’s Academy PRSA annual conference.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

From the average customer's perspective, it can seem very unfair. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

MARCH 12, 2015

In 2010, Target pledged to donate $500 million to education and promised to double contributions down the road with a popular college acceptance letter competition. increase in revenue between 2009 and 2010. For its efforts, the company received about 6,000 comments between 2008 and 2011. 8) Pepsi MAX. 9) Heineken.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

JULY 22, 2015

Think about the average college's website for a second. Their homepage, designed by White Whale Web Services and launched in February 2010, features a number of colorful bars that act as a navigation system. This helps reduce the visual clutter on the page and give emphasis the university's prime focus: research. Crazy right?

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

The ROI Guy

JULY 19, 2012

There is an exciting set of new research to help you understand the way purchasing decisions are made, and new ways you can leverage this science to create better content to drive more favorable and faster purchase decisions. In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 20, 2011

In 2008, the age of the average user jumped to 33. In 2010, it was up ever further to age 38. Research what people in your industry are posting by searching relevant #hashtags. Mobile is huge, and its growth is not stopping. Social media is not just for twenty-somethings; it is part of everyone's daily life.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Biznology

APRIL 18, 2013

Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 I don’t see newsrooms crumbling.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. On average less than 0.05% engagement rate. link] Raj – SEO Australia Great research on every point! MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Many businesses today are holding onto the hopes that this is all a fad, that this will all go away.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Biznology

FEBRUARY 25, 2014

We have learned this from direct mail and email marketing, especially when it came to Obama’s 2008 presidential campaigns: if you’re aggressive and email your core demographic repeatedly, you may make a few enemies and suffer a few humiliations – but you’ll probably also raise. million donations online adding up to more than $500 million.

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. 71% of companies now have a presence on Facebook.

Paid Content 100

Paid Content Social Media Statistics Research 100

Adobe Experience Cloud Blog

MAY 3, 2011

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. Bain & Company research shows companies are two times more likely to significantly transform their industry rankings in the years following a recession.

Webinar Metrics 48

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

JUNE 1, 2015

While nobody knows exactly what makes people buy one specific product over another, decades of research provide us some insight into how choices are made. The researchers then replaced the verb “contacted” with “hit,” “bumped,” “collided,” and “smashed” for different groups of participants. Choice Overload.

Case Studies 28

Case Studies Studies Terms and Conditions Budget Programs 28

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40